Marketing perfection: ZAGG pits Apple iPhone vs. Palm Pre in sales promo
ZAGG, the maker of many gadgets and gadget accessories – most notably known for its amazingly awesome invisibleSHIELD gadget protection film – is demonstrating its savvy marketing genius. The maker of the see-through scratch-proof gadget protection film is holding a special 30% off promotion, and is doing it in a way that speaks directly to the hearts and minds of iPhone and Palm Pre fans. ZAGG is pitting the sales of the iPhone SHIELD to the sales of the Palm Pre SHIELD, and is calling the event “Clash of the Gadgets.” This is a perfect outing for fanboys and fangirls to vote on their favorite device of the two smartphones. The kicker? To cast a vote, you have to buy an invisibleSHIELD.
Scratch-Proof, patented film? Check
Lifetime warranty? Check
Military grade quality? Check
Improved Grip? Check
Invisible protection? Check
No added bulk? Check
This is a perfect way to engage the community of iPhone and Palm Pre owners, since it
- encourages sales
- encourages the fans of one of the devices to get the word out and tell their friends to make a purchase
- keeps your beloved device from harms’ way
What more could you ask for?
PS: As of 9:40pm EST on Sunday, June 21st, the sales of the SHIELD for the iPhone are at 56%, with the Pre trailing at 44%. It seems that the updates in numbers must be entered manually by ZAGG, because the counter is not self-updating, but rather an image that must be manually replaced by a webmaster.
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Posted in Apple, Marketing, Palm, ZAGG