Advertising at its finest: choreographed printers push HP workstations

Choreography has always been an art form appreciated by most.  In fact, it’s frequently the wonder of observers, prompting many to ask, “how did they do that?”  And this time, it’s no exception: Matt Robinson and Tom Wigglesworth did the synchronized thing with a bunch of HP printers, which won them a D&AD Student Award.  While the video’s main focus is on printers, the product that is being promoted is HP workstation computers.  Perhaps the logic goes behind all this is that “something must drive these printers, why not HP workstations?”

it’s probably a good thing that the piece contains such great musical accompaniment, since the sounds that most printers make would certainly scare some.  Whatever the case may be, this is simply awesome.  We love it!