Advertising: Microsoft Takes The Cute Approach With Good News Ad

We’ve just discovered a new Windows 7 ad by Microsoft featuring a little girl, Kelly, talking up the new OS. In the ad, Kelly finds Windows 7 reviews on her dad’s Sony Vaio notebook and proceeds to make a slideshow about the awesome new operating system, complete with a unicorn, a kitten, and a piggy with huge ears. If you look closely, the slideshow displays four quotes from positive Windows 7 reviews (Gizmodo, Maximum PC, CNet, and ZDNet) all to the tune of Europe’s The Final Countdown.. The ad concludes with Kelly saying, “I’m a PC and more happy is coming.”

Perhaps that last part is referring to the Zune HD and a the much-anticipated Windows Mobile OS?

Check out the ad after the break!

With Windows 7, Microsoft has delivered on the “product” end of things. Now it’s time to market the great new product. Microsoft needs to change consumers’ (undeservedly) negative perception of Windows Vista with Windows 7. This ad is a great step in that direction. In fact, this is an example of a perfect advertisement – one that doesn’t bash the competition (cough, Apple) but endears the company in the ad. Hopefully, we’ll be seeing more of these “happy,” ads.