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  • TechNest Report | TNR » Posts in 'Business' category

    Advertising: Microsoft Takes The Cute Approach With Good News Ad

    good news ad

    We’ve just discovered a new Windows 7 ad by Microsoft featuring a little girl, Kelly, talking up the new OS. In the ad, Kelly finds Windows 7 reviews on her dad’s Sony Vaio notebook and proceeds to make a slideshow about the awesome new operating system, complete with a unicorn, a kitten, and a piggy with huge ears. If you look closely, the slideshow displays four quotes from positive Windows 7 reviews (Gizmodo, Maximum PC, CNet, and ZDNet) all to the tune of Europe’s The Final Countdown.. The ad concludes with Kelly saying, “I’m a PC and more happy is coming.”

    Perhaps that last part is referring to the Zune HD and a the much-anticipated Windows Mobile OS?

    Check out the ad after the break! Read more »

    Posted in Advertising, Microsoft, Windows 7

    Think Verizon Will Do A Better Job With The iPhone? Think Again.

    It seems to be an agreed-upon point of view within the Digirati crowd that AT&T is killing the iPhone. If “killing” is not your bowl of soup, then we can substitute “is highly detrimental,” “the Achilles heel,” or “the main reason I switched to another smartphone.” But aside from the few high-profile and outspoken members of the Digirati community, what real reasons exist to prove that AT&T is really the “dark side” in the relationship? In this article, I dissect the great plethora of FUD, bogus, and unfounded claims about AT&T wireless as it relates to the Apple iPhone. Read more »

    Posted in ATT, Apple, Celluar, De-FUD, Decisions, Featured, iPhone

    Will Google Revamp Google Bookmarks Now That Chrome Does The Sync?

    google-chrome-bookmark-syncThe latest development channel release of Google Chrome contains the ability to sync the browser’s bookmarks. The feature will let you keep the same set of bookmarks on multiple machines as well as store them in your Google Docs. Interestingly enough, Google already has a web-based bookmark service that goes by the name of Google Bookmarks. I wonder whether the plan is to eventually use Google Bookmarks as the back-end sync destination instead of Docs (a much better fit, wouldn’t you say?). If that is the strategy, then it is my opinion that we should get ready for a huge overhaul to the Google Bookmarks service. Read more »

    Posted in Bookmarks, Chrome, Cloud Computing, Featured, Google, Strategy

    Jailbreak Or Jailbreak Not, There Is No Try

    jailbreak-jailbreak-not-try

    As a member of the geek community, I tend to get asked a lot of tech questions. As soon as people see the screen on my iPhone, the first question I get is “Wow! How did you do that?” I have non-standard icons, an awesome unlock screen, and the ability to answer texts without unlocking the phone. Should you jailbreak? What is jailbreaking? Let’s look at the advantages and disadvantages of each. Read more »

    Posted in App Store, Apple, Decisions, Featured, Jailbreak, iPhone

    230 = Chevy Volt Miles Per Gallon!

    230Just one month after GM emerged from bankruptcy, the automaker has made some big news. We speculated about what the company will announce during today’s presentation by CEO Fritz Henderson as well as what’s behind the 230 marketing campaign. Turns out we were half right – here’s the scoop!

    • The biggest news to emerge from the announcement is that the catchy “230″ marketing campaign that has been in play for the past week is related to the Volt: the EPA has released a new set of practices for determining a fuel economy standard for cars like the Volt (extended-range EV). Under the new methodology, the Volt will achieve a combined fuel economy rating of 230 mpg! That makes the Volt the first vehicle ever to pull of a triple digit fuel economy rating. Electrically-speaking, the Volt will consumer 25 kW/hour per 100 miles.
    • Henderson also announced the new GM FastLane blog, which the automaker will use to collect customer feedback on new designs. During the course of the next two years, GM will be launching 25 new models between its four remaining brands (Chevrolet, Buick, GMC, Cadillac).

    As soon as the webcast is finished, the media will be shown previews of the rumored new Cadillac XTS and small ATS sedans. The ATS will slot under the current CTS and will be aimed squarely at the BMW 3-series, with rear-and all-wheel drive. The XTS is the replacement for the outgoing large Caddy DTS and will be built atop the same platform (Epsilon II) that underpins the awesome new Buick LaCrosse.

    These are very exciting announcements in the automotive world! As such, they should at least tickle the fancy of some non-gear heads. Stay tuned for pictures of the new models!

    Posted in Automotive, GM, Industry News

    What The Heck Is 230? And What Does GM Have To Do With It?

    electrical-outlet-230Maybe you’ve seen some form of the 230 ads. If you haven’t, we’ve embedded it below. The ad – in its various forms – features a bouncing, smiling, and winking electrical outlet that ends up representing the number “zero” after numbers 2 and 3. All of these appear above the numbers “8-11.”  So what the heck is it all about?

    Read more »

    Posted in Advertising, Automotive, GM, Marketing, Predictions, Speculation

    Facebook Buys FriendFeed, Gets Ready For Battle With Twitter

    facebook-friendfeed

    Facebook has announced its acquisition of real-time social network site FriendFeed. Financial details of the deal were not disclosed.

    This is unmistakably a move to become more “real-time” and more competitive with Twitter. FriendFeed never caught on with the mainstream public like Facebook has, instead being used by passionate tech fans the world over. The social network was the first to deploy true real-time updates – which didn’t require a page refresh to update information. It did so all while maintaining a very clean interface. Sites like Facebook regularly “adopted” (read: aped) these features.

    As part of the deal, FriendFeed will continue to operate on its own and all FriendFeed employees will join the Facebook team. Most importantly, Facebook will be able to call on FriendFeed cofounders — ex-Google executives – Bret Taylor and Paul Buchheit. As Facebook realized the true power of real-time networks (real-time search), it tried to acquire Twitter. That deal fell through.

    I expect FriendFeed to operate independently for the next six months to a year, at which point the stand-alone service will be discontinued and FriendFeed’s features be rolled into those of Facebook. To become more relevant in the land of real-time, however, Facebook will need to do much more on the side of mobility, giving users a bigger incentive to plug information into the social network on their cell phones. Currently, Twitter dominates that space, with an abundance of mobile apps for multiple mobile platforms.

    Full press release: Read more »

    Posted in Acquisitions, Business, Decisions, Facebook, FriendFeed, Social Networking, Start-ups, Web 2.0

    Microsoft Office In The Cloud: The Strategy Behind It All

    office-2010-web-appsBack in 2008, Microsoft announced Office Web Applications – the web-based version of its ever-popular productivity suite – Microsoft Office. We’ve come across more details recently, with the beta release of Office 2010: the online suite will be made up of Word, Excel, PowerPoint, and OneNote, will be capable of synchronizing with the desktop, will be platform and browser-independent, but will contain less features than the desktop versions of those programs. That should not be an issue, however, since most Office users use very few features in Office.

    The suite will be available to everyone for free via Windows Live and to corporate users through different distribution channels. Since the announcement, such questions as “How would this affect Google Docs/Apps and the Zoho office suite?” have been widely discussed topics. Let’s take a pragmatic look at what we should really expect from Office Web Applications. Read more »

    Posted in Apps, Business, Decisions, Featured, Microsoft, Office, Software, Synchronization, Web apps

    Tesla Turns First Profit Ever In July: Is It Sustainable?

    tesla-roadster

    Tesla Motors, the electric car start-up headquartered in San Carlos, California, has announced it has achieved profitability in the month of July. It took Tesla seven years to turn a profit – a feat many other start-ups never achieve. In the month of July 2009, the company earned $20 million in revenue, which exceeded expenses by about $1 million. Since Tesla is still a private company, it has no formal obligation to disclose details when it comes to publishing financial information. In that regard, the firm was very selective about what information it revealed. With that, let’s take a look at the details behind the numbers. Read more »

    Posted in Automotive, Business, Numbers, Start-ups, Tesla Motors

    Microsoft Retail Store: Construction Awesomeness In The Flesh!

    Microsoft posted under-construction photos of its new retail stores to its Twitter account late Friday night. The shots don’t reveal any details about the interior of the stores, but we have already received some information on that front.  The company says it is hiring for both locations (Scottsdale, AZ and Mission Viejo, CA). As we discussed on yesterday’s TNR Weekly Recap, we believe that Microsoft is gearing up to release its own PC hardware to be sold at these stores. Listen to the show to find out why (we will publish it shortly).

    Scottsdale, AZ:

    Microsoft Store in Scottsdale, AZ

    Microsoft Store in Scottsdale, AZ

    Mission Viejo, CA

    Microsoft Store in Mission Viejo, CA

    Microsoft Store in Mission Viejo, CA

    Posted in Business, Microsoft, Ratailing
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