Facebook has announced its acquisition of real-time social network site FriendFeed. Financial details of the deal were not disclosed.
This is unmistakably a move to become more “real-time” and more competitive with Twitter. FriendFeed never caught on with the mainstream public like Facebook has, instead being used by passionate tech fans the world over. The social network was the first to deploy true real-time updates – which didn’t require a page refresh to update information. It did so all while maintaining a very clean interface. Sites like Facebook regularly “adopted” (read: aped) these features.
As part of the deal, FriendFeed will continue to operate on its own and all FriendFeed employees will join the Facebook team. Most importantly, Facebook will be able to call on FriendFeed cofounders — ex-Google executives – Bret Taylor and Paul Buchheit. As Facebook realized the true power of real-time networks (real-time search), it tried to acquire Twitter. That deal fell through.
I expect FriendFeed to operate independently for the next six months to a year, at which point the stand-alone service will be discontinued and FriendFeed’s features be rolled into those of Facebook. To become more relevant in the land of real-time, however, Facebook will need to do much more on the side of mobility, giving users a bigger incentive to plug information into the social network on their cell phones. Currently, Twitter dominates that space, with an abundance of mobile apps for multiple mobile platforms.
Full press release: Read more »
Posted in Acquisitions, Business, Decisions, Facebook, FriendFeed, Social Networking, Start-ups, Web 2.0