What’s in a name? RadioShack rebranding to “The Shack”

RadioShack is undergoing a major rebranding that will change the company’s forward-facing name to “The Shack.” The name change may hint at a new direction for the company, venturing into the general home electronics space thus far occupied by general technology retailer Best Buy. How will the move impact RadioShack and will it be a success? Read more »

Posted in Business, Decisions, Marketing, Numbers, RadioShack, Ratailing, Rebranding