Microsoft Retail Store: Construction Awesomeness In The Flesh!

Microsoft posted under-construction photos of its new retail stores to its Twitter account late Friday night. The shots don’t reveal any details about the interior of the stores, but we have already received some information on that front.  The company says it is hiring for both locations (Scottsdale, AZ and Mission Viejo, CA). As we discussed on yesterday’s TNR Weekly Recap, we believe that Microsoft is gearing up to release its own PC hardware to be sold at these stores. Listen to the show to find out why (we will publish it shortly).

Scottsdale, AZ:

Mission Viejo, CA

Posted in Business, Microsoft, Ratailing

What’s in a name? RadioShack rebranding to “The Shack”

RadioShack is undergoing a major rebranding that will change the company’s forward-facing name to “The Shack.” The name change may hint at a new direction for the company, venturing into the general home electronics space thus far occupied by general technology retailer Best Buy. How will the move impact RadioShack and will it be a success? Read more »

Posted in Business, Decisions, Marketing, Numbers, RadioShack, Ratailing, Rebranding