Yahoo And Microsoft: The Facts
This post is a part of the Yahoo! gets Microsoftified series – where we cover the facts, points of view, and details of the Microsoft-Yahoo! deal. To see all posts of the series, click here. More posts are coming soon!
This morning, Yahoo and Microsoft announced a 10-year search deal that will see the two companies join forces to take on Google. Basically, Microsoft’s technology will power Yahoo’s search results, while Yahoo will be charged with selling ads for both companies’ search sites. Here are the facts:
Basics:
- Yahoo is outsourcing search on its web properties to Microsoft
- Microsoft is providing the technology (Bing), while Yahoo will deliver the worldwide sales force for both companies’ premium search advertisers
- Ad sales will be handled by Microsoft’s AdCenter sales tool
- Microsoft is getting the reach (scale) that Yahoo has with its web properties while Yahoo is getting superior technology and the ability to save by not having a dedicated search team
- The companies will share resources and combine engineering efforts
- Combined, the two companies make up 30% of the search market, compared to Google – which still controls more than twice that amount
- The deal is for a time period of 10 years Read more »
Posted in Bing, Business, Decisions, Featured, Industry News, Microsoft, Search, Yahoo!