TNR Blogging Series 1 – quality vs. quantity

Being new to professional blogging, I’ve faced my first share of decision-making.  And while I’m sure there are many more decisions to be made, this series is dedicated to exploring the myriad of decisions that I either have already made or am thinking of making.  How many parts will this series contain?  I have no idea, but I promise to document as many decisions and the details behind them.

For the first part of the TNR blogging series, I would like to address the age-old question of quality vs. quantity.  More specifically, do readers of (insert your blog’s name here) want to see a lot of stories throughout the day, or do they want less stories that go more in-depth (and are perhaps longer than than an average tech-blog post)?  This is the first question I had to face when starting TechNest Report, and one I am constantly thinking about.  In my experience, four major factors have an influence on answering this question.

1. Your audience
   Your market, your readership, your fanboys and girls – whatever you want to call the people who visit your site and read the blog posts – that should be the first thing that determines whether you should focus on quality or quantity.  Do your readers want fewer posts that are more detailed or do they want a greater amount of posts that are shorter and to the point.  In the case of TechNest Report, I didn’t have a clue: it was a brand new website that nobody knew about.  How was I supposed to know what people wanted to see?  Sometimes, you just have to trust your gut feeling on this, but at the same time – be smart.  Before launching TNR, I noticed that the majority of technology-related blogs in the blogosphere focused on the quantity factor – they had many posts throughout the day that tended to be short in nature, often not exceeding two paragraphs.  Seeing an opportunity in this, I decided that it was a great idea to do the complete opposite – to write in depth posts that go into greater detail and explain as much as possible.  This proved to be a little problematic, because of Read more »

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